Scotcoin
Disruptive crypto brand pioneering "Crypto doing good"
OVERVIEW:
To elevate Scotcoin’s presence as a purpose-driven cryptocurrency, bolster users and increase awareness of their unique mission to support local communities and sustainability projects.
Strategy & Impact:
Social Disruption developed a summer-long, community-focused strategy to elevate Scotcoin's brand awareness and build authentic connections. Through tailored, people-centric storytelling, we transformed Scotcoin’s audience into advocates, amplifying their ethical crypto message and delivering measurable results
•279% increase in LinkedIn clicks
•63% rise in LinkedIn impressions
•143% growth in Facebook reach
•8 of the 9 top-performing posts in 2024 were produced by Social Disruption
Crafted campaign concept that emphasised Olette's luxury and inclusivity, ensuring alignment with its target audience.
BRAND MESSAGING
Partnered with an all-female creative team, including makeup artists, stylists, photographers, and set designers, who embodied the brand's ethos.
DIVERSE COLLABORATION
Organised and directed a professional shoot to produce desirable imagery showcasing Olette's products in aspirational settings.
LIFESTYLE PHOTOSHOOT
OUR APPROACH
IMPACT
80+
Produced 80+ pieces of high-quality lifestyle imagery and video content.
Enhanced Olette's brand visibility and appeal through creative storytelling.
Strengthened connections with the target audience, fostering community growth.
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What the client said
“Social Disruption’s creative vision truly brought Olette to life. The stunning content they produced not only elevated our brand’s presence in the luxury market but also drove meaningful engagement, capturing the essence of our story and connecting deeply with our audience.”
— Christiana, Founder of Olette
Have a brief?
Drive impact with us
We all have a story to share. Here's an opportunity to tell website visitors more about you and how this site came to be. Click to begin editing and make it your own.
From storytelling strategy sessions to content ideation, partner with us to bring your brand’s story to life. Together, we’ll craft content that deeply resonates with your audience and delivers measurable result