Scotcoin
Disruptive crypto brand pioneering "Crypto doing good"
OVERVIEW:
Scotcoin needed to stand out in the saturated crypto market while promoting its mission of “crypto doing good.” The goals were to grow their digital presence, increase app downloads, and deepen community engagement.
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Social Disruption partnered with Scotcoin to create a summer-long, community-focused strategy designed to bolster brand awareness and foster authentic connections. By centring on tailored storytelling and targeted campaigns, we helped Scotcoin resonate with its audience, transforming community members into vocal supporters of the brand.
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Strategy & Impact:
Social Disruption crafted a storytelling and community-centric strategy that transformed Scotcoin’s audience into advocates, amplifying their ethical crypto message and delivering tangible results:
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•279% increase in LinkedIn clicks
•63% rise in LinkedIn impressions
•143% growth in Facebook reach
•8 of the 9 top-performing posts in 2024 were produced by Social Disruption
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OBJECTIVE
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Develop a cohesive brand message and social storytelling strategy.
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Create high-quality lifestyle content that resonates with Olette’s audience.
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Build a community around the brand’s values of inclusivity and creativity.
Crafted campaign concept that emphasised Olette's luxury and inclusivity, ensuring alignment with its target audience.
BRAND MESSAGING
Partnered with an all-female creative team, including makeup artists, stylists, photographers, and set designers, who embodied the brand's ethos.
DIVERSE COLLABORATION
Organised and directed a professional shoot to produce desirable imagery showcasing Olette's products in aspirational settings.
LIFESTYLE PHOTOSHOOT
OUR APPROACH
IMPACT
80+
Produced 80+ pieces of high-quality lifestyle imagery and video content.
Enhanced Olette's brand visibility and appeal through creative storytelling.
Strengthened connections with the target audience, fostering community growth.
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What the client said
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“Social Disruption’s creative vision truly brought Olette to life. The stunning content they produced not only elevated our brand’s presence in the luxury market but also drove meaningful engagement, capturing the essence of our story and connecting deeply with our audience.”
— Christiana, Founder of Olette
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From storytelling strategy sessions to content ideation, partner with us to bring your brand’s story to life. Together, we’ll craft content that deeply resonates with your audience and delivers measurable result