What's Making Waves

A weekly dose of insights, trends and news that has been shaking up the industry

#ADVANCESTYLE

Women over 50 are amplifying their voices and changing representation in the fashion and beauty industry by becoming influencers.

https://www.news24.com/w24/style/fashion/trends/the-advancedstyle-movement-celebrates-and-empowers-stylish-older-women-20210421

ENDING TOXIC MASCULINITY

Writing about violence and male identity, Marketing Week has challenged marketers to ditch those harmful male stereotypes around what a "real man" looks like and reflect more representations of men being vulnerable.

https://www.marketingweek.com/marketers-must-do-more-to-end-toxic-masculinity/

FILTER VS REALITY

The conversation around body standards continues. A London social media influencer created the popular filter 'Filter vs Reality' to highlight the problems with face altering filters. Influencers have been promoting this trend on Instagram by doing the Filter vs Reality challenge.

https://www.mylondon.news/lifestyle/london-influencer-calls-social-media-20429487

INFLUENCERS SHAPING POLITICS

With social media as the new debate forum, politics is making use of lives and likes more effectively with influencers across the pond. Influencers and some politicians are known for socially sharing their views on ongoing political debates and issues directly to their followers.

https://www.theguardian.com/commentisfree/2021/apr/24/social-media-influencers-shaping-politics

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