Our Mission & Impact

The stories and representations put out into the world shape our beliefs, our opinions, and what we ‘buy into’. There has never been a greater time for driving positive change.

At Social Disruption, we believe storytelling goes beyond marketing—it shapes culture, amplifies underrepresented voices, and drives real change. Our mission is driven by a passion for helping inspiring businesses create purposeful and polycultural communications that connect with and empower diverse audiences.

Driving Industry Change

Recognised by Business Insider, The Drum, and PRWeek’s 30 Under 30, Social Disruption is redefining purposeful storytelling. Our founder, Shannon Walker, actively shapes the industry—speaking at major conferences from PRWeek to Europe-wide events, serving on the PRCA and BCMA boards, and judging prestigious awards that celebrate the best in PR and influencer marketing.

Opening Doors for Talent

We partner with Creative UK’s Big Education programme to help underrepresented creatives land roles at TFL, Amazon, TV production companies, and even within Social Disruption. Collaborating with UCA, Boston University, and others, we contribute to influencer marketing courses, ensuring that future disruptors gain the skills to lead.

Building Inclusive Communities

Through our work with Black British Bloggers, we amplify diverse voices and push for fairer representation in media and marketing. Behind the scenes, we actively challenge industry norms, ensuring inclusivity isn’t just a trend—it’s a standard.

Storytelling That Sparks Change

We believe that inclusive communications help to make the world a better place. We don’t just tell stories—we create impact. Whether it’s shaping brand narratives, speaking on national and global stages, mentoring rising talent, or driving systemic change, our work makes a difference.

We don’t just talk about change—we make it happen.

Join us in disrupting for good.

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