top of page

ASUS

Where Tech Meets Culture: Amplifying Diversity Through Strategic Influence

DEI Insights |  Influencer Marketing | Cultural programming 

Asus x Alan Walker.jpg

A £4B+ luxury portfolio within FTSE 100 giant Diageo, Reserve is home to the world’s most iconic premium brands. As a global leader in luxury drinks, Reserve sets the standard for excellence, innovation, and cultural influence, shaping the future of premium hospitality and high-end experiences

Screenshot 2021-09-10 at 00.00_edited.jpg

Objective: 

ASUS wanted to promote its ROG Zephyrus G14 laptop in collaboration with DJ Alan Walker—aiming to connect more authentically with urban music culture and underrepresented creatives. The goal was to:

  • Build relevance among diverse creative communities.

  • Celebrate ASUS’ commitment to innovation and music crossover.

  • Drive reach and engagement across Instagram, and YouTube.

​​

​

Our Approach:

Social Disruption brought strategy, culture, and community together—curating a campaign that placed ASUS at the intersection of technology, music, and representation.

​

  • Delivered a ‘Lunch & Learn’ diversity workshop for ASUS’ PR team.

  • Sourced and activated culturally relevant influencers across YouTube,

    TikTok and Instagram.

  • Partnered with Black British Bloggers to ensure authentic representation.

​

Results:

  • 30+ dynamic content pieces produced across TikTok, Instagram & YouTube—bringing the ROG laptop to life through music and creativity.

  • 70,000+ targeted impressions within culture-led communities, expanding ASUS’ reach into new, diverse creative circles.

  • 7,500+ high-value engagements, with content outperforming industry benchmarks and sparking authentic conversations.

  • Positioned ASUS as a tech brand with cultural credibility, building brand affinity beyond the tech space and into music, lifestyle and community.

​​​

 

​​

“Social Disruption brought a fresh and authentic approach to our campaign. Their cultural insight and strategic execution ensured genuine engagement and meaningful impact.”
– ASUS Marketing Lead

​

 

We craft strategies that turn brands into industry leaders. Ready to elevate your influence?

 

​

Disrupt    Connect   Drive Results

See More Success Stories

Let’s Talk Strategy

Let’s Build Your Next Campaign

bottom of page