Diageo Reserve
Moments That Linger Beyond the Glass
Consulting | Influencer Marketing | Insights | Thought Leadership
A £4B+ luxury portfolio within FTSE 100 giant Diageo, Reserve is home to the world’s most iconic premium brands. As a global leader in luxury drinks, Reserve sets the standard for excellence, innovation, and cultural influence, shaping the future of premium hospitality and high-end experiences
Objective:
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Strengthen the positioning of Diageo Reserve’s luxury brands (Cîroc, Tanqueray, Don Julio, Johnnie Walker, Mortlach and more).
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Forge connections with high-profile luxury consumers and tastemakers.
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Enhance team expertise through in-depth sector knowledge.
Our Approach:
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A collaborative partnership where we Delivered a luxury insights workshop to educate and refine brand positioning.
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Developed an ongoing consulting model to ensure strategic alignment.
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Curated a select group of expert luxury ambassadors to establish
meaningful long-term relationships.
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Executed monthly micro-campaigns, including: VIP gifting
Influencer hosting, Intimate brand experiences, Real-time feedback and reporting
Results:
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1.2M+ reach across Reserve brands.
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55+ new high-profile industry connections.
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Influencer-branded ‘home bars’ built for ongoing advocacy.
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4 exclusive events connecting the brand with luxury insiders.
Services: Strategic Thought Partnership, Influcner and Advocacy campaign management
Social Disruption delivers more than insights—they offer a strategic advantage. Thought-provoking and deeply researched, Shannon and her team provide an ongoing strategic partnership that ensures consistent ROI, strengthens relationships, and adds tangible value to advocacy programs and storytelling -Tarita Mullins, Brand Lead
We craft strategies that turn brands into industry leaders. Ready to elevate your influence?
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