Emolyne
Inclusive Storytelling Meets High-Impact Content
Social Media Management | Content Strategy | Influencer Marketing
Emolyne is a disruptive new British beauty entrant redefining inclusivity in luxury cosmetics. The brand offers a full-spectrum range of products inspired by global beauty and bold self-expression
Objective:
To elevate Emolyne’s positioning in the luxury beauty space with a brand identity rooted in inclusivity, while growing its social presence and community engagement. The brand sought to:
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Strengthen its voice within a competitive beauty market.
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Create high-quality visual content that reflected the diverse faces of beauty.
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Build a loyal, engaged community that aligned with Emolyne’s values.
Our Approach:
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Developed a content strategy that spotlighted Emolyne’s inclusive
beauty message.
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Organised monthly brand shoots, creating high-quality lifestyle
imagery and video.
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Provided social storytelling and community-building consultancy.
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Introduced relevant beauty influencers to amplify engagement.
Results:
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+484% increase in community engagement.
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+1,808% growth in community size, driving brand visibility.
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80+ pieces of high-quality content, setting a strong visual identity.
Testimonial
“Shannon and the Social Disruption team are more than creatives—they are strategic partners who drive real impact.
Despite shifts in strategy, they have remained adaptable, forward-thinking, and seamless in execution. Their strategic insights and consulting expertise have been instrumental in transforming the brand’s digital presence, strengthening our brand positioning, and driving long-term growth.
From refining our Instagram to shaping our broader social strategy, their approach goes beyond content—it’s about creating a powerful, results-driven narrative that resonates.”
Rachel, Head of Marketing
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