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Scotcoin

Storytelling into triple per cent success 

Consulting | Strategic Storytelling | Thought Leadership 

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Scotcoin is a pioneering cryptocurrency driving positive social impact through ethical finance. Focused on sustainability and local economic empowerment, it’s redefining fintech with purpose. With a $250M token valuation and a recent MEXC debut, Scotcoin is leading the way in responsible digital finance.

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Objective: 

In an industry dominated by speculation and hype, Scotcoin needed to stand out as an ethical cryptocurrency with real-world impact. The goal was to:

  • Differentiate ScotCoin from mainstream crypto by amplifying its “Crypto for Good” positioning.

  • Educate & engage audiences on Scotcoin’s mission, shifting the conversation from hype to real financial empowerment.

  • Drive app downloads and build a community of values-aligned users.​

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Our Approach:

  • Developed a compelling messaging strategy focused on impact-

  • driven storytelling.

  • Highlighted real user stories to humanise the brand and engage the

  • community.

  • Created a bank of high-performing visuals, graphics and video.

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Results:

  • • +279% increase in LinkedIn clicks MoM
    • +63% rise in LinkedIn impressions, increasing brand credibility.
    • +143% increase in Facebook reach, driving social engagement.
    • 8 of the top 9 posts in 2024 were created by Social Disruption.
    • +11% increase in app downloads, converting engagement into action.

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Working with Social Disruption has been one of our most valuable business relationships. Their strategic input and ability to connect with our audience have played a pivotal role in our pre-listing awareness.”

— Jonathan Richards, Marketing Director, ScotCoin

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We craft strategies that turn brands into industry leaders. Ready to elevate your influence?

 

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Disrupt    Connect   Drive Results

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