Scotcoin
Storytelling into triple per cent success
Consulting | Strategic Storytelling | Thought Leadership

Scotcoin is a pioneering cryptocurrency driving positive social impact through ethical finance. Focused on sustainability and local economic empowerment, it’s redefining fintech with purpose. With a $250M token valuation and a recent MEXC debut, Scotcoin is leading the way in responsible digital finance.
Objective:
In an industry dominated by speculation and hype, Scotcoin needed to stand out as an ethical cryptocurrency with real-world impact. The goal was to:
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Differentiate ScotCoin from mainstream crypto by amplifying its “Crypto for Good” positioning.
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Educate & engage audiences on Scotcoin’s mission, shifting the conversation from hype to real financial empowerment.
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Drive app downloads and build a community of values-aligned users.
Our Approach:
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Developed a compelling messaging strategy focused on impact-
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driven storytelling.
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Highlighted real user stories to humanise the brand and engage the
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community.
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Created a bank of high-performing visuals, graphics and video.
Results:
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• +279% increase in LinkedIn clicks MoM
• +63% rise in LinkedIn impressions, increasing brand credibility.
• +143% increase in Facebook reach, driving social engagement.
• 8 of the top 9 posts in 2024 were created by Social Disruption.
• +11% increase in app downloads, converting engagement into action.
Working with Social Disruption has been one of our most valuable business relationships. Their strategic input and ability to connect with our audience have played a pivotal role in our pre-listing awareness.”
— Jonathan Richards, Marketing Director, ScotCoin
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