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  • Shannon Walker

How people are using social media: Amid Covid-19

Your choice of medium is just as important as the message.


As the demand for distractions and escapism is at an all-time high, content is being created in volumes to meet the need.


We looked into how key platforms are being used at this time and what trends have emerged. This should help brands think about the best network to deliver different messages, based on how audiences are using them.


  • INSTAGRAM: Live videos, reinforcement of the stay at home message and content that evoke escapism

  • TIK TOK:  A place of creativity, fun and light relief


  • TWITTER: Where the conversations are happening regarding the pandemic

  • YOUTUBE: Lots of DIY, tutorials and reviews

  • PINTEREST: DIY boards and pins of inspirations for a post Covid-19 world



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