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  • Shannon Walker

Making a positive impact with Influencer Marketing

How working with creatives in a crisis can drive positive social and business results


Influencers are uniquely poised to capture consumer’s attention and form important human connections in a way a brand and product cannot. For businesses wanting to make a positive impact and avoid virtue signalling, creative partners are a highly valuable extension of a brand's meaningful storytelling to serve the greater good.

See tips below on how Influencers can support in making a positive societal and business impact, especially at this time.


Changemaking

Creatives are expert storytellers who can use their engaged platforms to contribute to change and reinforce important messages.

This has been distinct in this season to communicate health and safety messages in a captivating way.


Positive Narratives

People don’t want to be sold to right now, however, brands can work with a fresh wave of influencers who are creating happy and entertaining content that is designed just to make people smile and get a reprieve from the bad news in their feeds.


Content Production

Creatives can deliver high-quality content creation from their homes: a solution for businesses that relied on on-site studios and a team of creatives to produce content.


Diversity

Creatives can deliver high-quality content creation from their homes: a solution for businesses that relied on on-site studios and a team of creatives to produce content.


The Everyday Influencer

UGC is a powerful storytelling tool - Look to your network of micro advocates who are already passionate about what you do such as customers, employees, local community etc and ask them to be part of your storytelling (via reviews, using a branded hashtag, creating content with products or sharing their experience).


Brand Liaisons

Social distancing means businesses have lost quality face time with customers. 

Due to close relationships with their audience, creative partners can boost engagement for brands and act as a positive liaison between a business and its target audience: at a time when consumers might otherwise be apprehensive about messages coming directly from a brand.


Authenticity

Authenticity has to be at the core of collaborations. Consumers are smart and want real reviews and results.


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