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4 ways to be mindful with your marketing in a crisis

Many businesses are looking for guidance on what to communicate in the midst of COVID-19 times, which requires thoughtful navigation. Here are a few guidance points to get started.

1) CONSUMER NEEDS: Be sensitive to what message, product or element of your brand will be most helpful to your community and customers in challenging times.

2) CONNECT: Check-in and engage with your community. People are craving connections. Brand interactions can provide light relief and an element of normality.

3) INFLUENTIAL PARTNERS: Influencers bring consumers and brands together during a time of need, but in a way that personalises and humanises their experience with your brand.

4) CONSIDERATION: People don't want to feel "sold to" right now. Think about how you can add value in this time, keeping messages short, clear and personable.

Follow us on Instagram to keep up to date with tips and insights. @socialdisruptionpr


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