How brands are connecting with customers in lockdown
- Shannon Walker
- May 4, 2020
- 1 min read
What we're reading: How brands are connecting with customers in lockdown via Vogue Business
Through fostering a sense of community, effective messaging and communication, engaging content, virtual social gatherings and other creative initiatives that involve customers, brands can increase their role in consumers’ lives and maintain a positive relationship beyond the short-term
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I really enjoyed reading this Q&A, it gives a nice insight into Alice Thomas’s journey and how she approaches macramé in such a natural and sustainable way. The part about using found materials and natural dyes stood out to me, it makes the whole craft feel more connected to the environment rather than just decorative work . It’s also interesting how accessible the process seems, even for beginners. Blogs like this are helpful, especially when paired with support like rapid assignment help during busy times. I’ve seen platforms like Rapid Assignment Help mentioned alongside creative learning resources before, and it kind of makes sense when balancing study and creative interests.