How brands are connecting with customers in lockdown
- Shannon Walker
- May 4, 2020
- 1 min read
What we're reading: How brands are connecting with customers in lockdown via Vogue Business
Through fostering a sense of community, effective messaging and communication, engaging content, virtual social gatherings and other creative initiatives that involve customers, brands can increase their role in consumers’ lives and maintain a positive relationship beyond the short-term
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